AKA Hair
A luxury African hair brand specializing in premium human hair and lashes, crafted for women who embody elegance and confidence. Rooted in African heritage and refined with modern sophistication.
Category:
Brand Identity
Author:
Evangel
Read:
2 Mins
Location:
Gambia
Date:
Mar 10, 2025
Client’s Challenge
AKA Hair wanted to position itself as a true luxury African hair brand, not just another hair vendor in a crowded market. Although they offered high-quality human hair and premium lashes, their brand needed: 1. A strong luxury identity that felt exclusive and elegant 2. Clear messaging that communicated premium value, not price competition 3. A visual and verbal direction that reflected African heritage with a global luxury appeal 4. A brand voice that spoke to women of all ages while still feeling aspirational In short, AKARA Hair needed to look, sound, and feel like a luxury brand women are proud to wear.
My Strategic Process
1. Brand Discovery & Clarity I started by understanding AKA Hair’s products, audience, and long-term vision. This helped define what luxury truly means for the brand—quality, elegance, heritage, and confidence. 2. Positioning the Brand as African Luxury I developed a clear positioning that placed AKA Hair as an African luxury brand, blending exclusivity with cultural richness instead of generic beauty trends. 3. Defining the Brand Voice I crafted a messaging tone that is confident, empowering, elegant, and slightly mysterious, ensuring the brand speaks with authority and grace. 4. Creating a Strong Visual Direction I recommended a visual identity built around rich colors, premium textures, refined typography, and subtle African influences, making the brand feel timeless and high-end. 5. Product Storytelling Each product category—hair, wigs, ponytails, and lashes—was positioned as a luxury experience, not just a beauty item, reinforcing prestige and quality.
The Impact
1. AKA Hair now has a clear luxury brand identity that stands out in the market 2. The brand communicates value, not just products, increasing perceived worth 3. Customers can instantly recognize AKARA Hair as premium, elegant, and exclusive 4. The brand is well-positioned for growth, partnerships, and premium pricing 5. AKA Hair now tells a consistent story across visuals, messaging, and products
